Turn Your Website Into a Lead-Generating System.
We help high-ticket home-service businesses build premium websites, capture more leads, follow up automatically, and scale with Google and Meta Ads.
From your first website visitor to the booked estimate, Northbound Digital builds the system behind the growth.
Websites • AI Follow-Up • Google Ads • Meta Ads
Your Business May Be Better Than Your Website.
Many local contractors already do great work — but their online presence doesn't communicate the quality of their business. The result: fewer calls, weaker first impressions, and leads that never turn into estimates.
Your website doesn't reflect your work
Premium projects deserve a premium online presence. If the site looks dated, homeowners assume the work is too.
Leads fall through the cracks
Slow responses and missed calls can mean lost opportunities — often to the company that answered first.
Your traffic isn't converting
Getting website visitors is useless if visitors don't know what to do next.
Advertising without a system gets expensive
Paid traffic works better when the website, tracking, and follow-up system are ready first.
Everything Your Business Needs to Turn Attention Into Revenue.
Not random services — four stages of one system. Attract → Convert → Follow Up → Generate more leads.
- Step 01 — Attract
Get the right people to your business.
Website, SEO foundations, Google, Meta and other traffic sources.
- Step 02 — Convert
Turn visitors into real inquiries.
Premium website design, compelling offers, project galleries, forms and clear calls to action.
- Step 03 — Follow Up
Respond before the lead goes cold.
CRM, automated SMS/email follow-up, missed-call text-back, appointment booking and AI-powered workflows.
- Step 04 — Generate
Put more qualified prospects into the system.
Google Ads and Meta Ads designed around the services and projects that matter most to the business.
Real Businesses. Real Websites. Real Work.
Actual client projects — no invented numbers, no fake reviews.
One Partner. One Growth System.
Each service stands on its own — and works better together.
High-Converting Websites
Premium websites designed around your services, your customers, and your next lead.
- Custom design
- Mobile optimization
- Lead forms
- Clear CTAs
- Service pages
- Project galleries
- Conversion-focused layouts
- Basic SEO foundations
- Analytics/tracking setup
Website Care & Hosting
Keep your website fast, secure, live, and up to date.
- Hosting
- SSL/security
- Technical maintenance
- Minor content updates
- Form monitoring
- Website support
CRM + AI Follow-Up
Stop letting qualified leads disappear after they contact you.
- CRM
- Lead pipeline
- Automated SMS
- Email follow-up
- Missed-call text-back
- Appointment booking
- Lead notifications
- AI-assisted follow-up
Google + Meta Ads
Put your best services in front of more qualified prospects.
- Google Ads
- Meta Ads
- Campaign management
- Landing pages
- Conversion tracking
- Retargeting
- Lead tracking
Advertising spend is separate and paid directly by the client.
Discuss Paid AdvertisingStart Small. Scale When You're Ready.
You don't need every service on day one. Start with the piece your business needs most, then add the rest as you grow.
The Website
For businesses that want a professional website without a large upfront investment.
- Custom website
- Mobile responsive design
- Lead forms
- Service sections
- Project gallery
- CTA strategy
- Basic SEO foundations
- Hosting
- Maintenance
$0 upfront website option requires a 12-month commitment at $199/month.
Get Your Free AuditWebsite + Follow-Up
Your website plus a system that responds to every lead.
- Website
- Hosting
- Maintenance
- CRM
- Lead pipeline
- Automated SMS/email follow-up
- Missed-call text-back
- Appointment booking
Ad spend not included.
Get Your Free AuditGrowth System
The full system — website, follow-up, and paid advertising.
- Website
- Hosting
- CRM/AI follow-up
- Google and/or Meta Ads management
- Conversion tracking
- Landing pages
- Lead tracking
- Monthly optimization
Advertising spend is separate.
Get Your Free AuditFinal pricing depends on the website scope, number of services, automation requirements, advertising channels, and campaign complexity.
Simple From Start to Launch.
- 1
Book Your Free Audit
We look at your website, online presence and current lead flow.
- 2
Build Your Foundation
We create or improve the website and conversion experience.
- 3
Connect Your Follow-Up
We set up CRM, automation, lead notifications and booking workflows when needed.
- 4
Scale Your Traffic
Once the foundation is ready, we can add Google and Meta advertising.
- 5
Optimize
We monitor what's happening and continue improving the system.
Built to Help Local Businesses Compete Online.
Northbound Digital was built around a simple idea: great local businesses shouldn't lose customers because their online presence doesn't represent the quality of their work.
I started by building websites and improving the online presence of local businesses, and Northbound has grown into a broader system combining websites, lead follow-up, CRM automation, and paid advertising.
— Brian, Founder of Northbound Digital
A Partner, Not Another Vendor.
Built Around Your Business
Not a generic template.
Conversion First
The website is designed to drive action, not just look good.
Everything Connects
Website, CRM, follow-up and advertising work together.
Start Small
You don't have to buy everything at once.
Questions, Answered.
Still unsure? The free audit is the easiest way to get specific answers for your business.
Your Website Should Work as Hard as You Do.
Let's find the biggest opportunity in your current online presence.
A few quick questions about your business — takes about two minutes.